Monthly Archives: April 2014

IBM: US$83 Billion Lost Yearly in Marketing Due to Poor Customer Experience

This study sheds light on several key issues faced by marketers and advertisers. $83 billion is a big number, but it is not hard to see. Here is a back of the envelope type explanation. 10000 Adwords clicks – About … Continue reading

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Using technology to listen to reader feedback and write marketing bestsellers

Writing a story that connects with readers is an art. Story writers have used a number of successful techniques to engage and entertain their readers over the centuries.

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