Monthly Archives: June 2014

Accentuate the Positive in Your Marketing Copy

Negativity often creeps into marketing copy or content to promote a product or brand. This is a problem because using words or phrases that your audience might react to negatively can turn off their attention. Writers don’t usually intent to be negative, but keeping negative sentiment from copy is surprisingly difficult. Continue reading

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Latest News: Check out what DataInformed has to say about MimoLex!

Woodbridge, NJ o6/11/2014 Michael Nadeau, founding publisher of DataInformed, recently reviewed MimoLex. His article sheds light on how big data, Lexical Analysis and Sentiment Analysis could be used by marketers to transform the way copies are written and customers’ are heard. … Continue reading

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The Los Angeles Athletic Club Guest Review

431 W. Seventh Street, Los Angeles, CA 90014 (Downtown)   Sentiment Guest Sentiment Frequency MinorProblem Mad 1 WeakNegativeSentiment Weird 1 AMBIGUOUS_PROFANITY dim 1 WeakNegativeSentiment noise 3 WeakNegativeSentiment noisy 3 WeakNegativeSentiment not a typical 1 WeakNegativeSentiment not display properly 2 WeakNegativeSentiment not responsible 1 WeakNegativeSentiment … Continue reading

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MimosaSoft @ Sapphire 2014!!

June 4th, 2014  Orlando, FL MimosaSoft’s Marissa Adams participated at the Sapphire 2014 through the SAP Startup Focus program. It was an exciting event. We enjoyed meeting SAP Executives and prospective customers. About MimoLex: MimoLex mines and captures information from sites … Continue reading

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Connect With Your Customers Emotionally

Modern day marketing is storytelling at its best, so in essence, marketers need to start thinking like publishers and authors and figure out how to write the best sellers. But, this is all easier said than done. Content and marketing … Continue reading

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