Author Archives: mukunda
Vertical search engines are more useful than Google
According to an MDR research study, teachers spend over 7 hours searching for learning resources and another 5 hours creating something on their own! It is not due to lack of information. On the contrary, it takes more time because … Continue reading
The Los Angeles Athletic Club Guest Review
431 W. Seventh Street, Los Angeles, CA 90014 (Downtown) Sentiment Guest Sentiment Frequency MinorProblem Mad 1 WeakNegativeSentiment Weird 1 AMBIGUOUS_PROFANITY dim 1 WeakNegativeSentiment noise 3 WeakNegativeSentiment noisy 3 WeakNegativeSentiment not a typical 1 WeakNegativeSentiment not display properly 2 WeakNegativeSentiment not responsible 1 WeakNegativeSentiment … Continue reading
Connect With Your Customers Emotionally
Modern day marketing is storytelling at its best, so in essence, marketers need to start thinking like publishers and authors and figure out how to write the best sellers. But, this is all easier said than done. Content and marketing … Continue reading
MimoLex is a SAP Startup Focus Award finalist
Woodbridge, NJ 05/28/2014 SAP recently announced a list of companies that are shortlisted for the Startup Focus Award. MimosaSoft is one of the five companies that made it to the “Best Native HANA Application” category. The winner would be announced at … Continue reading
Sapphire 2014 Participation
MimosaSoft is excited to be invited by SAP to attend its SAPPHIRE NOW event being held in Orlando, Florida between June 3 -5th 2014. “We are looking forward to showcasing MimoLex solution to SAP customers at the upcoming Sapphire”, said Marisa Adams, … Continue reading
MimoLex Added to HANA Marketplace
05/22/2014 Woodbridge, NJ MimosaSoft’t template application, MimoLex, is now listed in the SAP HANA Marketplace. “We are very excited about the opportunity to showcase our MimoLex solution in the HANA Marketplace”, said Mukunda Krishnaswamy, CTO of MimosaSoft. About MimoLex: MimoLex … Continue reading
What Marketers and Writers Need to Know about Lexical Analysis
On the surface, lexical analysis seems like something only a literary academic would love. It breaks down textual content into its basic components–e.g., verbs, nouns, adverbs, adjectives, or compounds–and provides an analysis of the usage of those components. While … Continue reading
IBM: US$83 Billion Lost Yearly in Marketing Due to Poor Customer Experience
This study sheds light on several key issues faced by marketers and advertisers. $83 billion is a big number, but it is not hard to see. Here is a back of the envelope type explanation. 10000 Adwords clicks – About … Continue reading
Using technology to listen to reader feedback and write marketing bestsellers
Writing a story that connects with readers is an art. Story writers have used a number of successful techniques to engage and entertain their readers over the centuries.
Mimosasoft Selected to Pitch at the DEMO Enterprise Conference
Mimosasoft, a provider of enterprise software solutions, announced today that it has joined the SAP® Startup Focus program. Through this engagement, it has built a solution that leverages the SAP HANA® platform for providing high performance natural language processing and big data analytics. In addition, Mimosasoft announced its participation in the DEMO conference, as part of the DEMO CIO Council, which is a member-led executive organization of global business leaders working to drive value from the intersection of business, information technology and strategy. Continue reading