Modern day marketing is storytelling at its best, so in essence, marketers need to start thinking like publishers and authors and figure out how to write the best sellers. But, this is all easier said than done. Content and marketing managers have day jobs, and often they lack skills and experience needed to create engaging content (that is what authors do!). Therefore, what they need are intelligent tools, powered by superior technology, that can take their business documents and turn them into engaging blogs, web pages, product listings, press releases or social media posts.
MimoLex allows marketers to transform the way they author their content by allowing them to use the power of lexical, sentiment, and predictive analytics tools, to hone their content and perfectly match their customer’s tastes, all in real-time. This should also help marketers increase lead conversion rates and get actionable insights into their customers’ intentions, needs and behavior.