Category Archives: Blog

Vertical search engines are more useful than Google

According to an MDR research study, teachers spend over 7 hours searching for learning resources and another 5 hours creating something on their own! It is not due to lack of information. On the contrary, it takes more time because … Continue reading

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Thinking Outside the Box to Connect with Customers

Marketing to a target audience is no longer as easy as it once was. With the rise of the number of online consumers combined with internet security and safety blocking access to personal information, it is often more difficult to … Continue reading

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Getting People to Read Informative Content

  You’ve spent valuable time researching the topic that’s supposed to solve a painful problem. And several hours writing and editing it to make it perfect. Your brain is overworked trying to come up with the right phrases. You’ve gone … Continue reading

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Who’s the Target Audience?

  Every entrepreneur knows the importance of targeting the right people. But still, many of them make the critical mistake of assuming that they know what their target market is. For instance, car accessory retailers would often assume that their … Continue reading

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Quality Content: The Spark to Ignite

  Ask any successful marketer what should be the backbone of a successful digital marketing campaign; the person is likely to tell you that it is content. It’s the essential spark that can ignite your marketing strategy.

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Harness the Power of Real Time Marketing

  There was a time when marketing, and even getting feedback from consumers was so much more difficult. Businesses had to spend millions of dollars in advertising money to reach the customers and potentials. Then they had to spend almost … Continue reading

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Work Smarter, Not Harder on Marketing Content

    Automation is the key to business today. If you are in business, you’ll realize soon enough, that there’s always so much to do that it becomes almost impossible to manage the show. Most marketers you’ll meet feel overwhelmed. … Continue reading

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Infographic: Cost of Unhappy Customers

This post about your UNHAPPY customers is quite interesting and eye opening. I read this post on info.infernotions.com. Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there … Continue reading

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Getting People to Read Your Mobile Content

Getting people to read content on anything other than traditional medium, like books, magazines and newspapers is always a challenge. Those who publish content online, and website owners and webmasters have known this for a while. But now there’s a … Continue reading

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Why Good Writing Matters

      Website owners and webmasters will often focus on the technological aspect of digital marketing even for the content they post. For instance, they will go deep into coding the copy to make it easy for people to … Continue reading

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