Category Archives: Blog

Beyond The Buzzword – The New Age of Content Marketing for Businesses

Just do it – Nike. Impossible is Nothing – Adidas. Solutions for a smart planet – IBM. The happiest place on earth – Disneyland. Have it your way – Burger King. These are some of the most famous marketing slogans … Continue reading

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Accentuate the Positive in Your Marketing Copy

Negativity often creeps into marketing copy or content to promote a product or brand. This is a problem because using words or phrases that your audience might react to negatively can turn off their attention. Writers don’t usually intent to be negative, but keeping negative sentiment from copy is surprisingly difficult. Continue reading

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Connect With Your Customers Emotionally

Modern day marketing is storytelling at its best, so in essence, marketers need to start thinking like publishers and authors and figure out how to write the best sellers. But, this is all easier said than done. Content and marketing … Continue reading

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What Marketers and Writers Need to Know about Lexical Analysis

  On the surface, lexical analysis seems like something only a literary academic would love. It breaks down textual content into its basic components–e.g., verbs, nouns, adverbs, adjectives, or compounds–and provides an analysis of the usage of those components. While … Continue reading

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IBM: US$83 Billion Lost Yearly in Marketing Due to Poor Customer Experience

This study sheds light on several key issues faced by marketers and advertisers. $83 billion is a big number, but it is not hard to see. Here is a back of the envelope type explanation. 10000 Adwords clicks – About … Continue reading

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Using technology to listen to reader feedback and write marketing bestsellers

Writing a story that connects with readers is an art. Story writers have used a number of successful techniques to engage and entertain their readers over the centuries.

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