Latest News: Check out what DataInformed has to say about MimoLex!
Woodbridge, NJ o6/11/2014
Michael Nadeau, founding publisher of DataInformed, recently reviewed MimoLex. His article sheds light on how big data, Lexical Analysis and Sentiment Analysis could be used by marketers to transform the way copies are written and customers’ are heard. His insightful analysis of the advancements in this field combined with interesting customers interviews, highlights the importance of applying the right tools to increase customer engagement and conversion.
About MimoLex:
MimoLex mines and captures information from sites where your company may be mentioned, then takes it through a unique processing to provide you alerts and simple to use and easy to read reports. It goes beyond sentiment analysis to help you write best selling marketing content. It employs the latest research in Linguistic and sentiment analysis to help you build predictive models for website engagement metrics such as time spent and exit %. It provides you the opportunity to conduct A/B experiments for engagement metrics as well as comparison of your site content to competitor web pages.
About MimosaSoft:
MimosaSoft develops business process templates that help companies reduce project implementation time and complexity in rolling out enterprise solutions. Its template applications (tApps) provide out-of-the-box solutions that help solve specific business problems by combing the power of your ERP applications with process best practices leading to accelerated return on IT investments and business insights. Current offerings include SwiftConnect and MimoLex.
MimosaSoft @ Sapphire 2014!!
June 4th, 2014 Orlando, FL
MimosaSoft’s Marissa Adams participated at the Sapphire 2014 through the SAP Startup Focus program. It was an exciting event. We enjoyed meeting SAP Executives and prospective customers.
About MimoLex:
MimoLex mines and captures information from sites where your company may be mentioned, then takes it through a unique processing to provide you alerts and simple to use and easy to read reports. It goes beyond sentiment analysis to help you write best selling marketing content. It employs the latest research in Linguistic and sentiment analysis to help you build predictive models for website engagement metrics such as time spent and exit %. It provides you the opportunity to conduct A/B experiments for engagement metrics as well as comparison of your site content to competitor web pages.
About MimosaSoft:
MimosaSoft develops business process templates that help companies reduce project implementation time and complexity in rolling out enterprise solutions. Its template applications (tApps) provide out-of-the-box solutions that help solve specific business problems by combing the power of your ERP applications with process best practices leading to accelerated return on IT investments and business insights. Current offerings include SwiftConnect and MimoLex.
MimoLex is a SAP Startup Focus Award finalist
Woodbridge, NJ 05/28/2014
SAP recently announced a list of companies that are shortlisted for the Startup Focus Award. MimosaSoft is one of the five companies that made it to the “Best Native HANA Application” category. The winner would be announced at the upcoming Sapphire in Orlando.
“We are very happy to see that the selection committee at SAP saw the innovations we have done under the hood. We look forward to an exciting Sapphire and the opportunity to discuss how MimoLex can help HANA customers improve conversions and conversations.” said Mukunda Krishnaswamy, CTO, Mimosasoft
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Sapphire 2014 Participation
MimosaSoft is excited to be invited by SAP to attend its SAPPHIRE NOW event being held in Orlando, Florida between June 3 -5th 2014. “We are looking forward to showcasing MimoLex solution to SAP customers at the upcoming Sapphire”, said Marisa Adams, Solution Manager at MimosaSoft.
MimosaSoft is a member of the SAP Startup Focus Program.
NOTE: If you wish you have personal meetings with our executives during the event, please contact us and we would be happy to arrange for an on-site meeting.
MimoLex Added to HANA Marketplace
05/22/2014 Woodbridge, NJ
MimosaSoft’t template application, MimoLex, is now listed in the SAP HANA Marketplace. “We are very excited about the opportunity to showcase our MimoLex solution in the HANA Marketplace”, said Mukunda Krishnaswamy, CTO of MimosaSoft.
About MimoLex:
MimoLex mines and captures information from sites where your company may be mentioned, then takes it through a unique processing to provide you alerts and simple to use and easy to read reports. It goes beyond sentiment analysis to help you write best selling marketing content. It employs the latest research in Linguistic and sentiment analysis to help you build predictive models for website engagement metrics such as time spent and exit %. It provides you the opportunity to conduct A/B experiments for engagement metrics as well as comparison of your site content to competitor web pages.
About MimosaSoft:
MimosaSoft develops business process templates that help companies reduce project implementation time and complexity in rolling out enterprise solutions. Its template applications (tApps) provide out-of-the-box solutions that help solve specific business problems by combing the power of your ERP applications with process best practices leading to accelerated return on IT investments and business insights. Current offerings include SwiftConnect and MimoLex.
IBM: US$83 Billion Lost Yearly in Marketing Due to Poor Customer Experience
This study sheds light on several key issues faced by marketers and advertisers. $83 billion is a big number, but it is not hard to see. Here is a back of the envelope type explanation.
10000 Adwords clicks – About $10,000. If the conversion is 1%, it translates to 100 customers.
If you increase conversion by a small 2%, you will acquire 300 customers.
If you had to acquire 300 customers at 1% conversion rate, you will spend $30,000! So, increasing engagement, even by a small percentage, could have a significant impact on the business!
Mimosasoft Selected to Pitch at the DEMO Enterprise Conference
MimosaSoft Announces Its Participation at DEMO Enterprise 2014 Conference
MimoLex Leveraging SAP HANA® to Help Marketers Improve Brand Communication and Respond to Customer Feedback Quickly
Woodbridge, NJ — 03/21/2014 — MimosaSoft, a provider of enterprise software solutions, today announced its participation in the DEMO Enterprise 2014 conference being held April 3 at the Mission Bay Conference Center in San Francisco. MimosaSoft’s MimoLex solution will be featured in the SAP® Startup Focus Pavilion at the conference. MimosaSoft has also been invited to participate in a private breakfast session with the DEMO CIO Council, an exclusive community of enterprise CIOs who engage with emerging technology companies before, during and after they launch. In the session, MimosaSoft is one of 20 startups that have been selected to present their solutions and receive strategic feedback from the council. The session is a unique opportunity for MimosaSoft to connect with the buyer side of the enterprise computing industry and to receive feedback from the DEMO CIO Council on the company’s venture and product development strategies.
MimoLex leverages the SAP HANA® platform for providing high-performance natural-language processing and big data analytics and helps marketers to identify problems and provide innovative solutions around their product and brand communication. It facilitates the development of strong positive messages to which customers are likely to respond positively. After publication of a message, it actively monitors user engagement, potential complaints and sentiments across multiple channels including company website, social media and retail channels. MimoLex employs natural-language processing, big data analytics and in-memory computing to help brand owners, marketers, retailers and publishers improve user conversion and engagement. MimoLex’s ability to mine sentiments and lexical patterns from unstructured data can be used to get actionable information from a number of additional sources such as customer surveys, CRM data, news, social media, call center activity and retail partner site activity.
“The SAP Startup Focus Program boot camp and the subsequent technical workshops have been phenomenal,” said Mukunda Krishnaswamy, CTO at MimosaSoft. “The onboarding process was very collaborative, and the program is a strategic activity that not only helps us develop our product expeditiously but also provides an efficient way to collaborate closely with SAP and customers.”
MimosaSoft is participating in the SAP Startup Focus program, which supports startups in developing new applications on SAP HANA. The SAP HANA platform streamlines analytics, planning and predictive and sentiment assessments to allow business to operate in real time. The SAP Startup Focus program is an accelerator for big data, predictive and real-time analytics startups. More than 1,000 startups are participating in the program to date that have developed distinct SAP HANA-based use cases from gaming to retail to finance and manufacturing.
About MimosaSoft
MimosaSoft develops template applications (tApps) to provide out-of-the-box solutions that help solve specific business problems for enterprise customers.
SwiftConnect tApp suite helps retailers and suppliers efficiently exchange product information. It facilitates syndication of product data feeds to multiple channels including eBay, Amazon, Bighammer, The Home Deport IDM, Facebook and Comparison Shopping Networks.
MimoLex tApp helps marketers write bestselling copies, listen to customers across multiple channels and get insights into what customers respond to. MimoLex goes beyond sentiment analysis and allows construction of models that relate engagement metrics such as time spent on a page to lexical composition and sentiment composition. Then, it uses the empirical models to forecast engagement metrics for new pages.
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SAP, SAP HANA, and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.
For more information, press only: info@mimosasoft.com, EST
We will be at the IRCE in Chicago – June 5-8
Woodbridge, NJ, April 25, 2012 MimosaSoft team would be attending the Internet Retailer Conference and Exhibition 2012 in Chicago (June 5-8). Customers, Partners and System Integrators interested in learning more about our solutions and services are encouraged to meet our executives during this time. Please contact Jane at 732-289-2086 to schedule a meeting.
SwiftConnect Supports Syndication to the 10 Ten CSEs and More..
Woodbridge, NJ, April 24, 2012 According to the CPC Strategy’s 12th study on CSE’s Amazon Product Ads grabbed the top spot.
Commenting on this news study, Mr. Mukunda Krishnaswamy, CTO, MimosaSoft, said “This study is a useful guide that will help retailers get the most value out of their data feed investment. Focusing energy on efficiently publishing to the top channels and to business partners could have a much higher ROI than traditional strategies.”
Retailers can use SwiftConnect Solution to efficiently publish to the top 10 CSEs!
MimosaSoft Team at Sapphire 2012
Woodbridge, NJ, April 24, 2012 MimosaSoft team would be attending SAP Sapphire 2012 in Orlando (May 14-May 16). Customers, Partners and System Integrators interested in learning more about our solutions and services are encouraged to meet our executives during this time. Please contact Jane at 732-289-2086 to schedule a meeting.
Social Tools for the Business Part 2
How Your Company’s Image, Marketing Strategy, and Sentiment Analysis Efforts Can Benefit from Social Media Tools
Social media is becoming an invaluable tool for businesses to spread information, interact with customers, and collect public sentiment. If your company wants to create or improve its social media presence, read on to learn what tools to use and get tips for creating your initiative.
uConnect Live 2011 – May 31 to June 3 in Orlando
Woodbridge, NJ, April 28, 2011 MimosaSoft team would be attending uConnect Live GS1 user Conference 2011 at Orlando (May 31-June 03). Customers, Partners and System Integrators interested in learning more about our solutions and services are encouraged to meet our executives during this time at Booth #208. Please contact Heather at 732-289-2086 to schedule a meeting.
U Connect LIVE focuses on how value chain visibility – through GS1 Standards – provides opportunities for your company to reach consumers over new channels, win their confidence and loyalty, and enhance their experience while improving your company’s efficiency and trading partner relationships.
MimosaSoft team at Sapphire 2011
Woodbridge, NJ, April 28, 2011 MimosaSoft team would be attending SAP Sapphire 2011 at Orlando (May 15-May 18). Customers, Partners and System Integrators interested in learning more about our solutions and services are encouraged to meet our executives during this time. Please contact Heather at 732-289-2086 to schedule a meeting.
Lumos Learning Goes Live with SwiftConnect™ for Social Media
Piscataway, NJ, December 23, 2010 — Lumos Learning, a leading a publisher of innovative supplemental educational programs for children in grades K-12, enhanced the company facebook presence using MimosaSoft’s SwiftConnect tAPP for social media. MimosaSoft team helped design and implement this upgrade in record time to facilitate accelarated value delivery from the social media channel.
MimosaSoft launches SwiftConnect™ for Comparison Shopping Networks
Woodbridge, NJ, December 21, 2010 — MimosaSoft™ launched a new tApp to help companies publish their product data to comparison shopping networks such as Google, Shopping.com, Bing. This innovative and easy-to-implement solution will help rapid publication of product information from ERP/MDM/PIM systems to comparison shopping networks.
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MimosaSoft launches SwiftConnect™ for Social Networks
Woodbridge, NJ, November 22, 2010 — MimosaSoft™ launched a new tApp to help companies publish their product data to their Facebook site. This innovative and easy-to-implement solution will help companies leverage social media to increase sales and brand awareness.
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CPC Strategy Releases Q4 2011 Top 10 Comparison Shopping Engine Rankings
SwiftConnect Solution helps you effortlessly publish to the top 10 CSEs!
Social Tools for the Business Part 2
How Your Company’s Image, Marketing Strategy, and Sentiment Analysis Efforts Can Benefit from Social Media Tools
Social media is becoming an invaluable tool for businesses to spread information, interact with customers, and collect public sentiment. If your company wants to create or improve its social media presence, read on to learn what tools to use and get tips for creating your initiative.
Why the Facebook-Amazon.com integration is bigger than you think
by Kim-Mai Cutler
Facebook and Amazon.com partnered Tuesday in what could be one of the social network’s most important integrations yet. Amazon.com now offers a personalized page, where consumers can see product recommendations influenced by friends and their own tastes.
Social Tools for the Business Part 1
How Internal Communication and Efficiency Can Benefit from Social Networking Tools
UNSPC HEALTHCARE PROVIDER Tool Kit By GS1 Healthcare US™
The purpose of this document is to provide guidance to healthcare providers about the need for standardized product classification in order to support and improve purchasing throughout your organization.
Read more..
American Standard Opens New Markets with SAP NetWeaver MDM
Most Americans immediately recognize American Standard as a foremost brand name in toilets, sinks, faucets, fixtures, and other kitchen and bathroom products. However, the company’s efforts to become a household name in Mexico were hampered by an unreliable Web site and inefficient product data business processes. Read more
DownloadMaster Data Foundation for e- Commerce
Read some of our case studies and learn how mid to large-size companies were able to overcome information challenges and achieve a fast rate-of-return.
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