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Mimosasoft Selected to Pitch at the DEMO Enterprise Conference

MimosaSoft Announces Its Participation at DEMO Enterprise 2014 Conference
MimoLex Leveraging SAP HANA® to Help Marketers Improve Brand Communication and Respond to Customer Feedback Quickly

Woodbridge, NJ — 03/21/2014  — MimosaSoft, a provider of enterprise software solutions, today announced its participation in the DEMO Enterprise 2014 conference being held April 3 at the Mission Bay Conference Center in San Francisco. MimosaSoft’s MimoLex solution will be featured in the SAP® Startup Focus Pavilion at the conference. MimosaSoft has also been invited to participate in a private breakfast session with the DEMO CIO Council, an exclusive community of enterprise CIOs who engage with emerging technology companies before, during and after they launch. In the session, MimosaSoft is one of 20 startups that have been selected to present their solutions and receive strategic feedback from the council. The session is a unique opportunity for MimosaSoft to connect with the buyer side of the enterprise computing industry and to receive feedback from the DEMO CIO Council on the company’s venture and product development strategies.
MimoLex leverages the SAP HANA® platform for providing high-performance natural-language processing and big data analytics and helps marketers to identify problems and provide innovative solutions around their product and brand communication. It facilitates the development of strong positive messages to which customers are likely to respond positively. After publication of a message, it actively monitors user engagement, potential complaints and sentiments across multiple channels including company website, social media and retail channels. MimoLex employs natural-language processing, big data analytics and in-memory computing to help brand owners, marketers, retailers and publishers improve user conversion and engagement. MimoLex’s ability to mine sentiments and lexical patterns from unstructured data can be used to get actionable information from a number of additional sources such as customer surveys, CRM data, news, social media, call center activity and retail partner site activity.
“The SAP Startup Focus Program boot camp and the subsequent technical workshops have been phenomenal,” said Mukunda Krishnaswamy, CTO at MimosaSoft. “The onboarding process was very collaborative, and the program is a strategic activity that not only helps us develop our product expeditiously but also provides an efficient way to collaborate closely with SAP and customers.”
MimosaSoft is participating in the SAP Startup Focus program, which supports startups in developing new applications on SAP HANA. The SAP HANA platform streamlines analytics, planning and predictive and sentiment assessments to allow business to operate in real time. The SAP Startup Focus program is an accelerator for big data, predictive and real-time analytics startups. More than 1,000 startups are participating in the program to date that have developed distinct SAP HANA-based use cases from gaming to retail to finance and manufacturing.
About MimosaSoft
MimosaSoft develops template applications (tApps) to provide out-of-the-box solutions that help solve specific business problems for enterprise customers.

SwiftConnect tApp suite helps retailers and suppliers efficiently exchange product information. It facilitates syndication of product data feeds to multiple channels including eBay, Amazon, Bighammer, The Home Deport IDM, Facebook and Comparison Shopping Networks.

MimoLex tApp helps marketers write bestselling copies, listen to customers across multiple channels and get insights into what customers respond to. MimoLex goes beyond sentiment analysis and allows construction of models that relate engagement metrics such as time spent on a page to lexical composition and sentiment composition. Then, it uses the empirical models to forecast engagement metrics for new pages.

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SAP, SAP HANA, and all SAP logos are trademarks or registered trademarks of SAP AG in Germany and in several other countries. All other product and service names mentioned are the trademarks of their respective companies.

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