Tag Archives: content

Getting People to Read Informative Content

  You’ve spent valuable time researching the topic that’s supposed to solve a painful problem. And several hours writing and editing it to make it perfect. Your brain is overworked trying to come up with the right phrases. You’ve gone … Continue reading

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Quality Content: The Spark to Ignite

  Ask any successful marketer what should be the backbone of a successful digital marketing campaign; the person is likely to tell you that it is content. It’s the essential spark that can ignite your marketing strategy.

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Infographic: Cost of Unhappy Customers

This post about your UNHAPPY customers is quite interesting and eye opening. I read this post on info.infernotions.com. Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there … Continue reading

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Getting People to Read Your Mobile Content

Getting people to read content on anything other than traditional medium, like books, magazines and newspapers is always a challenge. Those who publish content online, and website owners and webmasters have known this for a while. But now there’s a … Continue reading

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Why Good Writing Matters

      Website owners and webmasters will often focus on the technological aspect of digital marketing even for the content they post. For instance, they will go deep into coding the copy to make it easy for people to … Continue reading

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Accentuate the Positive in Your Marketing Copy

Negativity often creeps into marketing copy or content to promote a product or brand. This is a problem because using words or phrases that your audience might react to negatively can turn off their attention. Writers don’t usually intent to be negative, but keeping negative sentiment from copy is surprisingly difficult. Continue reading

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