Tag Archives: marketing

Who’s the Target Audience?

  Every entrepreneur knows the importance of targeting the right people. But still, many of them make the critical mistake of assuming that they know what their target market is. For instance, car accessory retailers would often assume that their … Continue reading

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Quality Content: The Spark to Ignite

  Ask any successful marketer what should be the backbone of a successful digital marketing campaign; the person is likely to tell you that it is content. It’s the essential spark that can ignite your marketing strategy.

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Harness the Power of Real Time Marketing

  There was a time when marketing, and even getting feedback from consumers was so much more difficult. Businesses had to spend millions of dollars in advertising money to reach the customers and potentials. Then they had to spend almost … Continue reading

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Work Smarter, Not Harder on Marketing Content

    Automation is the key to business today. If you are in business, you’ll realize soon enough, that there’s always so much to do that it becomes almost impossible to manage the show. Most marketers you’ll meet feel overwhelmed. … Continue reading

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Infographic: Cost of Unhappy Customers

This post about your UNHAPPY customers is quite interesting and eye opening. I read this post on info.infernotions.com. Unhappy customers are more influential than you may think. American business lost $537 billion due to unhappy customers. The good news is that there … Continue reading

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Getting People to Read Your Mobile Content

Getting people to read content on anything other than traditional medium, like books, magazines and newspapers is always a challenge. Those who publish content online, and website owners and webmasters have known this for a while. But now there’s a … Continue reading

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Why Good Writing Matters

      Website owners and webmasters will often focus on the technological aspect of digital marketing even for the content they post. For instance, they will go deep into coding the copy to make it easy for people to … Continue reading

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Beyond The Buzzword – The New Age of Content Marketing for Businesses

Just do it – Nike. Impossible is Nothing – Adidas. Solutions for a smart planet – IBM. The happiest place on earth – Disneyland. Have it your way – Burger King. These are some of the most famous marketing slogans … Continue reading

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Accentuate the Positive in Your Marketing Copy

Negativity often creeps into marketing copy or content to promote a product or brand. This is a problem because using words or phrases that your audience might react to negatively can turn off their attention. Writers don’t usually intent to be negative, but keeping negative sentiment from copy is surprisingly difficult. Continue reading

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MimosaSoft @ Sapphire 2014!!

June 4th, 2014  Orlando, FL MimosaSoft’s Marissa Adams participated at the Sapphire 2014 through the SAP Startup Focus program. It was an exciting event. We enjoyed meeting SAP Executives and prospective customers. About MimoLex: MimoLex mines and captures information from sites … Continue reading

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