Tag Archives: marketing copy

Why Good Writing Matters

      Website owners and webmasters will often focus on the technological aspect of digital marketing even for the content they post. For instance, they will go deep into coding the copy to make it easy for people to … Continue reading

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Beyond The Buzzword – The New Age of Content Marketing for Businesses

Just do it – Nike. Impossible is Nothing – Adidas. Solutions for a smart planet – IBM. The happiest place on earth – Disneyland. Have it your way – Burger King. These are some of the most famous marketing slogans … Continue reading

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Accentuate the Positive in Your Marketing Copy

Negativity often creeps into marketing copy or content to promote a product or brand. This is a problem because using words or phrases that your audience might react to negatively can turn off their attention. Writers don’t usually intent to be negative, but keeping negative sentiment from copy is surprisingly difficult. Continue reading

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